Nominated for OUT OF THE BOX.NRW

Murmuras GmbH


Nominated by:
Simon Hecht

Internet address:

Your business model in three sentences

Our AI-backed technology helps businesses better understand their customers & competitors. Murmuras collects and analyzes data from mobile apps like Instagram, YouTube and Amazon. GDPR-compliant, anonymized & with servers in Germany.

What problem do you solve?

Global consumers are spending an average of 4 hours per day in smartphone apps. However, companies do not see the mobile reality. They cannot monitor advertising campaigns, follow their customers or understand their competitors in apps. Current solutions like Cookies, tracking URLs or social listening do not work on mobile apps. Smartphone apps are black boxes for advertisers and marketers.

What's your digital solution?

Murmuras developed a tracking solution for app content. The startup captures all ads & consumer data from smartphone apps like Facebook, Instagram, YouTube & Amazon. The Startup is now offering a B2B-insights platform for companies to analyze data about customers & competitors. Data is stored anonymized, GDPR-compliant, and on servers in Germany. Apart from the technology, Murmuras has already data partnerships with global media & market research companies.

Why should we award you for your digital business model?

The Technology is based on the Menthal project of the University of Bonn with >700,000 participants - the greatest smartphone data set in the academia worldwide. The Murmuras team is globally leading in the field of smartphone sensing technology and has been successfully helping academic researchers in fields of depression, fake news detection and smartphone addiction even before founding Murmuras. The company now entered the B2B market to revolutionize the insights & ads market.