Nominated for OUT OF THE BOX.NRW

Fairnica GmbH

Herne

Nominated by:
Lenka Mildner

Internet address:

www.fairnica.com

Your business model in three sentences

We build capsule wardrobes, that consist of 5-8 fashion pieces, that are produced under fair and ecological conditions. Those fashion pieces are combinable to many outfits. You become a Fairnica member and can rent a capsule and swap at any time.

What problem do you solve?

The textile industry is responsible for up to 10% of global Co2-emissions. Also plastic based fibers release micro plastic into our water. Garment finishing processes like dyeing release chemicals into rivers in production countries. People work under very bad working conditions. At the same time production numbers rise and quality and price go down. More and more people understand that the need for clothes, following trends and the wish for variety in wardrobe conflicts with saving our nature. We are the solution for that problem. As a Fairnica member you don't need to buy clothes. You can just use it, whenever you want to and swap it, if you need something new. Let's say Fairnica is your Netflix or Spotify for clothes.

What's your digital solution?

We built an online platform on which you can become a member, choose the clothes you want to rent and swap the clothes at any time. Additionally we plan individual styling services and educational content.

Why should we award you for your digital business model?

Today, 85% of clothes is bought new. In 2035 the goal is (by Greenpeace) to just buy 40% new and procure 60% in other ways, like renting, swapping and 2nd hand. Renting will play a big role in stopping climate change. For us we are at the point the music industry has been 10 years ago. Today everybody has a music subscription service. In max 10 years everybody will have it's clothes subscription as well.