Nominated for OUT OF THE BOX.NRW

VALU-X Systeme GmbH


Nominated by:
Leopold Schäfer

Internet address:

Your business model in three sentences

Our aim is to operate an open, European, online-based financial ecosystem based on SaaS, which uses online banking as a platform to offer the account holder situationally and need-based insurance and services, leveraging AI-based data analytics.

What problem do you solve?

Retail banks face severe market challenges including unfavorable cost structures, attacks from neo-banks, low profitability and diminishing customer touchpoints. They struggle to improve and extend long-term value to their customers. A lack of relevant data insights and inflexible systems leaves them unable to make viable product and service recommendations. On the other hand, banks have an enormous hidden asset: millions of existing customers with a great deal of trust in their bank. And they leave comprehensive and fact-based lifestyle traces (for free) through their daily account and credit card transactions.

What's your digital solution?

We empower banks to successfully market contextual products to their customers right in time with our modular, white-label API-based SaaS solution, effortless to be integrated into their IT framework. With this solution, banks identify in every account at least one trigger per month to which they can provide a protection offer exactly matching the various life events of their customers. Depending on the size of the bank, we will reach several 100k customers with on average a product price of 160 EUR per year, summing up to two-digit million turn over after 2 years time.

Why should we award you for your digital business model?

Beyond-Banking: Via our platform banks easily create and integrate any cover that the market does not otherwise offer, for events & risks that really count. Therefore we provide a range of Added-Value-Packages covering eight overarching areas: Work & Income, Home, Belongings, Family, Mobility, Gadgets, Leisure and Health. Artificial Intelligence & Data driven Business: With our system, banks instantly identify specific life events behind customers` account transactions.